Our story
AnalyticaX Atelier began as a set of handwritten notebooks teaching product teams how to decide better. We still teach this way: a quiet table, structured prompts, deliberate exercises, and honest trade-offs.
We believe analytics is a craft, not a dashboard factory. Methods should respect people, reflect uncertainty, and connect to decisions. This is why our lessons feel like a journal — considered, practical, and comfortable to revisit.
Milestones
- 2019 — First cohort on measurement planning launches to a dozen product analysts.
- 2021 — We publish our event taxonomy style guide and launch the Experimentation program.
- 2024 — Privacy-first practices expanded, cohort office hours introduced globally.
- 2026 — AnalyticaX Atelier community crosses 5,000 alumni.
Team
Maya Chen — Lead Instructor
Former product analytics lead. Built experimentation programs and decision reviews for B2C apps.
Jules Ortega — Curriculum
Designs writing-first lessons, data storytelling workshops, and rubric-based feedback.
Nikhil Rao — Engineering
Data pipelines, event standards, and analytics QA frameworks for product teams.
Sofia Marin — Student Success
Helps learners plan projects that match their context and constraints.
Our pledge
We measure with care, model uncertainty, and protect people’s dignity. Toggle the pledge to keep it in your notes: